About Us | AssureSoft

ABOUT ASSURESOFT

Creating value through technology

Since 2006, we’ve been dedicated to providing exceptional nearshore software development solutions, forging lasting partnerships along the way.

Headquartered in the US, with development centers throughout Latin America, we leverage our geographic advantage to work within our clients’ time zones, ensuring seamless collaboration and high-performing results.

We aspire to be the leading force in software development throughout Latin America, driving excellence in every project we tackle.

Our core beliefs

We are

honest.

dedicated.

big thinkers.

committed.

passionate.

security-focused.

honest.

dedicated.

big thinkers.

committed.

passionate.

security-focused.

We prioritize integrity and transparency in all our interactions.

We are committed to delivering exceptional quality in everything we do.

We encourage creativity and forward-thinking to tackle our clients’ challenges.

We foster lasting partnerships with our clients to achieve mutual success.

We love crafting solutions that help our clients turn their vision into reality.

We use ISO-certified processes to keep our clients’ projects and data secure.

We prioritize integrity and transparency in all our interactions.

We are committed to delivering exceptional quality in everything we do.

We encourage creativity and forward-thinking to tackle our clients’ challenges.

We foster lasting partnerships with our clients to achieve mutual success.

We love crafting solutions that help our clients turn their vision into reality.

We use ISO-certified processes to keep our clients’ projects and data secure.

18+

Years

being strategic and technical partners for companies of all sizes

500+

Software Engineers

distributed across our Latin American development hubs

1800+

Projects

successfully delivered across different industries

4-year

winners

4 years running as Great Place To Work winners

7.4%

Team Attrition Rate

keeping our teams stable and constantly evolving

ISO 27001

Certified

certified development process to secure all projects

The home for outstanding dev talent

At AssureSoft, we cultivate a dynamic and supportive environment where developers come to become masters of their craft. We provide the resources and opportunities for them to collaborate, share knowledge, and continually refine their skills. This support helps them achieve both personal growth and professional success, ultimately translating into outstanding results for our clients.

Don’t just take our word for it—we’ve been recognized as a Great Place To Work® both locally and regionally for several years in a row.

The home for outstanding dev talent

Don’t just take our word for it—we’ve been recognized as a Great Place To Work® both locally and regionally for several years in a row.

Join us

Leadership Team

Gus Laredo

President & Co-Founder

Gus Laredo is the President and Co-Founder of AssureSoft. With over 20 years of experience in management, global operations, and business development, Gus has played a pivotal role in transforming ideas into impactful products and services that reshape corporate-client relationships. Under his leadership, AssureSoft has become a trusted partner across industries such as healthcare, customer support, hospitality, security, and renewable energy.

Daniel Gumucio

CEO & Founder

Daniel Gumucio is the CEO and Founder at AssureSoft. As an entrepreneur and investor with over 20 years of experience, he has successfully guided AssureSoft to become a premier nearshore software development company, headquartered in the United States with development centers across Latin America. Daniel has leveraged nearshore outsourcing to transform businesses and establish AssureSoft as a key player in software excellence.

Marcelo Heredia

Director of Engineering

Marcelo Heredia is the Director of Engineering at AssureSoft. He oversees the development process, ensuring that engineering teams efficiently deliver high-quality software solutions that meet client needs. Each day at AssureSoft presents opportunities for improvement, inspiring him to explore creative strategies for tackling complex challenges and enhancing the productivity of the company’s development teams.

Álvaro Pozo

Director of Project Management

Álvaro Pozo is the Director of Project Management at AssureSoft. With more than a decade of experience at the company, Álvaro oversees the Project Management area, leading his team to support various departments and promote strategic initiatives. His leadership not only drives project success but also empowers team members to reach their full potential within the AssureSoft family.

Marcela Berazaín

Head of Human Resources

Marcela Berazain is the Head of Human Resources at AssureSoft. Marcela is skilled in global recruitment and talent management, ensuring that AssureSoft attracts and retains top talent. With a wealth of experience across diverse industries, Marcela excels in building teams that significantly enhance organizational performance. As an energetic change agent and strategic business partner, she collaborates with individuals at all levels to successfully launch new initiatives and foster a positive workplace culture.

Diego Argandoña

Chief Financial Officer

Diego Argandoña is the Chief Financial Officer at AssureSoft. With over a decade of executive experience in finance and planning across diverse industries, Diego has a proven track record of driving revenue growth and managing financial performance. In his role as CFO, Diego plays a crucial part in ensuring AssureSoft’s financial health while aligning the company’s financial strategies with its broader objectives.

Paula León

Head of IT

Paula León is the Head of IT at AssureSoft. With a background in telecommunications engineering and a specialization in network management, Paula not only ensures the stability and security of the company’s IT infrastructure but also provides technical support for users and networks. Paula’s leadership in IT is essential to driving operational efficiency and improving technical processes at AssureSoft.

Jerson Jorge

Chief Operating Officer

Jerson Jorge is the Chief Operating Officer at AssureSoft. With a strong background in operations and management, he focuses on optimizing processes to enhance efficiency and service delivery. Jerson collaborates with cross-functional teams to implement strategic initiatives that drive results and foster a collaborative environment. His commitment to operational excellence is key to positioning AssureSoft as a leading nearshore software development company.

Andrés Peluffo

Head of Marketing

Andrés Peluffo is the Head of Marketing at AssureSoft. A seasoned marketing professional specializing in digital transformation, Andrés brings over 20 years of experience from both national and multinational companies in leadership roles. He excels in developing and leading creative teams with a strong focus on results. As a teacher and trainer in marketing, strategy, and digital transformation, he is committed to sharing knowledge and empowering others in the field. Under his leadership, the marketing team at AssureSoft is well-equipped to drive the company’s growth and brand recognition.

Digital Academy: opening doors for everyone

We believe that continuous development is essential for both personal and professional growth. By combining skill acquisition with practical experiences, we empower individuals to harness their potential and seize new opportunities. Through our diverse range of external and internal programs, the Digital Academy opens doors to new possibilities for our team members and the broader community.

External initiatives

Training programs
Internship opportunities
Programming competitions
University technical talks

Internal initiatives

Learning and development programs
Workshops and talks
Specialized training sessions
English language program

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What’s new at AssureSoft

Stay updated with our latest news and media coverage

DevSecOps, Secure by Design and the Future of Security in Software Development

In the last couple of years, the software development landscape has been going through a major reshape, forced by an urgent imperative: security. Cyber threats have evolved into sophisticated assaults that leverage cutting-edge technologies to challenge even the most established companies and organizations, making it clear that building secure applications has become a foundational requirement.

Leveraging Domain-Specific Expertise in Nearshore Software Development

Unlocking the full potential of software development often depends on deep industry knowledge. Nearshore software development companies, with their extensive experience working with clients from widely diverse sectors, are particularly proficient at leveraging this expertise. Their unique position allows them to provide solutions that are both technically sound and highly relevant to specific industry challenges.

How To Help Your Team Embrace AI

Introducing AI into your company’s workflow isn't just about deploying new tools — it’s also about guiding your team through a period of significant change. The shift towards AI can be daunting for a lot of people, which often translates into a wide range of concerns, from fear of being replaced to resistance to altering established routines.

AssureSoft Recognized as One of the Best Companies To Work for in Latin America

We are excited to announce that AssureSoft is the only company in our industry ranked as one of the Best Workplaces in Latin America™ 2024

How To Unlock the Power of Nearshoring

Over the past decade, nearshoring has quickly gained ground among businesses looking to increase their efficiency. It’s easy to see why. Beyond the potential cost savings, partnering with a nearshore company can open new talent markets, maximize resilience in the face of possible disruptions, and streamline operations across the board.

Our Office Network

Our strong presence across Latin America enables us to effectively support our clients and teams wherever they are. By fostering close connections and collaborating with a diverse workforce, we ensure custom solutions that drive success for everyone we work with.